The success of a business today depends heavily on its online presence. Accordingly, an increasingly digital workforce is one of the fastest growing and most in-demand assets in modern industries. The digital business program prepares you to thrive in an online playing field, examining a broad range of topics from online architecture to UX, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online venture, join an existing company or invent new ways of doing business online.
Degree Awarded
- For students studying on our Barcelona and Switzerland campuses, a state-recognized, university MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.
- An EU Business School Switzerland private and internationally accredited MBA degree.
Students completing this major pursue careers in:
- Innovation management
- Entrepreneurship
- Venture capital
- Management consulting
A sample of the Digital Business program courses:
- Digital Marketing Strategies
- Digital Business Design
- The Digital Consumer
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