Canada

Master in Brand Management

Canada

Seneca College

North york, Canada

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About Course


Key information
Duration
: 8 Months
Study Type
: Full Time
Tuition fees
: 15.00 CAD / Total
Exam Accepted
: IELTS 6.0/9 | TOEFL 80/120 | PTE 60/90
Exam Intake
: Jan | Sep
Conditional Scholarship
: NA
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  • Master in Brand Management

  • This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

    Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

    Skills

    Throughout this program you will develop the following skills:

    • Develop brand strategies
    • Product launch planning
    • Business analysis
    • Research
    • Branding 

    Work Experience

    Optional Work Term

    Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

  • Your Career

    When you graduate from this program, these are the types of career options that you can explore:

  • Assistant brand manager
  • Product manager
  • Brand consultant
  • Brand strategist
  • Assistant marketing manager
  • You may also find your career on the product and service side of business and marketing.

    Affiliations/Associations

  • American Marketing Association (AMA)
  • Interactive Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)

Entry Requirement


  • Application must have a bachelor degree.

Application Process


  • Ontario university or college degree or equivalent with a specialization in a marketing-related discipline
    Applicants with an equivalent combination of partial postsecondary and/or three years of related work experience may be considered for admission. A relevant resumé and references must be provided. 
  • English proficiency for graduate certificates 
  • Canadian citizens or permanent residents educated outside of Canada must provide a World Education Services (WES) or ICAS Canada credential evaluation.

Seneca College

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