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Canada

Graduate Certificate in Marketing Management

Canada

Seneca College

North york, Canada

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About Course

Key information
Duration 		: 8 Months
Study Type 		: Full Time
Tuition fees 		: 15.00 CAD / Total
Exam Accepted 		: IELTS 6.0/9 | TOEFL 80/120 | PTE 60/90
Exam Intake 		: May | Sep
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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  • Marketing Management

  • This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

    Skills

    Throughout this program you will develop the following skills:

  • Propose marketing plans 

  • Market research 

  • Developing strategic pricing 

  • Formulate budget  

  • Prepare sales presentations

  • Work Experience

    Optional Work Term

    Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position

  • Your Career

    When you graduate from this program, these are the types of career options that you can explore:

  • Account executive

  • Assistant brand manager

  • Affiliations/Associations

  • American Marketing Association (AMA)
  • Interactive Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)
  •  

  • Customer service manager

  • Sports and entertainment marketing specialist 

  • Marketing/sales/retail manager

  • Media buyer

  • Market researcher

  • Digital marketing manager

Entry Requirement

  • Applicant must have a bachelor degree.

Application Process

  • Ontario university or college degree or equivalent
    Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided.
  • English proficiency for graduate certificates 

  • Canadian citizens or permanent residents educated outside of Canada must provide a World Education Services (WES) or ICAS Canada credential evaluation.

    Notes

    Applicants who have completed a marketing related program or courses are encouraged to consider Seneca’s Brand Management graduate certificate.

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