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MA in Strategic Communication

USA

National University

San Diego, USA

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About Course

Key information
Study Type 		: Full Time
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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The objective of the MA in strategic communications program is to develop effective, strategically sophisticated professionals who possess the full complement of analytical and practical tools to lead communication efforts. It fosters strategic thinking, logical analysis, and solution generation. Upon completion of the degree, graduates will have the skills to develop and implement communications initiatives using both traditional and emerging channels such as social networks, blogs, podcasts, and mobile media.

  • Produce multi-public, multi-channel communication campaign planning documents.
  • Manage communication campaigns by producing budgets, task lists, and schedules.
  • Apply formative research to develop communication campaigns and messages.
  • Create persuasive campaigns that meet professional ethical standards.
  • Evaluate communication campaigns by conducting summative research.
  • Deliver professional communication presentations online.
  • Demonstrate leadership and collaborative skills by participating in group tasks and presentations as leader and team member.

Entry Requirement

Applicant Must Have a Bachelor Degree.

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