Master of Science in Digital Marketing is intended to address student competencies of excellence locally and internationally, to provide a broadly educated student, through the provision of knowledge creation, research skills, and competencies based on scientific process and findings.
The curriculum encompasses a variety of courses ranging from fundamentals to the latest topics such as social media marketing, paid search, content marketing, and digital strategies. The total length of the program is one year with 30 credit hours.
Through advanced projects, you will have an opportunity to apply knowledge and skills to real-world challenges and obtain summative and formative feedback from expert instructors in the field. The hands-on training ensures job readiness upon graduation.
The program is designed for students with a strong background in business management, media, and arts, and students who seek the specific techniques and tools involved in digital marketing and the business skills to apply this knowledge effectively and strategically. This program benefits various levels of skill and experience and will empower students to maximize the impact of marketing through powerful digital tools.