USA

MA in Graphic Design and Digital Media

USA

Academy of Art University

Francisco, USA

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About Course


Key information
Duration
: 2 Year
Study Type
: Full Time
Tuition fees
: 42,876 USD / Per Year
Exam Accepted
: IELTS 7.0/9.0 | TOEFL 82/120 | Duolingo 110/160
Conditional Scholarship
: NA
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The MA in Graphic Design & Digital Media emphasizes professional and career development with advanced study of the field and encourages students to extend their design skills into content creation, authorship, entrepreneurialism, and social innovation.

Semester 1

  • You’ll examine the pivotal events, innovations, movements, and creative thinkers that shaped contemporary design practice and the influenced the current state of graphic communication.

  • You’ll examine the pivotal events, innovations, movements, and creative thinkers that shaped contemporary design practice and the influenced the current state of graphic communication.

  • Learn typography at the atomic level. Through knowledge of letterforms, proportion, hierarchy, legibility, structure, and aesthetics — you’ll learn to create typographic solutions to design problems.

Semester 2

  • Become fluent in visual language. You’ll master the universal design principles, communication theory techniques, and critical skills to create meaning and understanding from the complex information that surrounds us.

  • Take a deeper dive into the theory and applications of typography. You’ll increase your ability to communicate content and meaning of text using organization, hierarchy, layout, and grid-system skills.

  • To design an intuitive user interface, you must know your users and your medium. You’ll learn the process: research, empathize with users, design from user requirements, and test your design. You’ll also learn to evaluate the usability of interactive products.

Semester 3

  • Building on the skills learned in Type Forms and Type Composition, you will learn to construct larger systems of typography through the development of linear narrative structures, non-linear interactive formats and coordinated brand expressions. You will develop typographic communications and technical solutions for a wider array of mediums and platforms.

  • Graphic design and technical innovation are inseparable, providing today’s designer myriad ways to communicate ideas and develop experiences. You’ll explore how design works across various technical systems, platforms and digital devices.

  • Use design to put it all together and get things done. Through specific process development techniques, you’ll use your design thinking and visual development abilities to create unique design solutions that accomplish their intended goals.

Semester 4

  • Learn to create the identity and branding systems crucial to the success of businesses, organizations, products, goods and services. Through careful strategy, development and implementation of brand and identity assets, you’ll create the visual assets critical to survive the contemporary business world.

  • Expand your typographic range. Having learned the rules of typography in Type Forms, Composition and Systems — now you’ll learn how to break the rules and push for unusual typographic solutions that emphasize the experimental, conceptual, and emotional dimensions of typography.

  • The portfolio is the final step in your Graphic Design MA program. You’ll develop a comprehensive print and digital visual system that shows off your design skills, and a robust social media presence to effectively promote your strengths to the world.

Entry Requirement


  • Applicant Must Have a Bachelor Degree.

Academy of Art University

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