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MSc in Digital Marketing

UK

University of West London

London, UK

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About Course

Key information
Duration 		: 1 Year
Study Type 		: Full Time
Tuition fees 		: 13,250 GBP / Per Year
Exam Accepted 		: IELTS 6.5/9.0
Exam Intake 		: Sep
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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As technology continues to be integrated into the lives of consumers, digital marketing has become indispensable for customer acquisition, conversion and retention activities.  

While Digital Marketing provides unique opportunities to engage with consumers, the growing range of digital channels, targeting options and marketing contexts has made the role of a digital strategist increasingly complex.  

Our MSc in Digital Marketing is designed to equip you with the insights, skills and confidence you need to develop an informed digital strategy designed to take optimal advantage of any market opportunity. 

The course is structured to develop your ability to:

  • create actionable and accountable digital strategies
  • use digital channels to build sustainable and ethical brands
  • surface critical insights into consumer behaviour and preferences 
  • improve channel selection and optimisation processes
  • use digital channels to expand into new markets
  • create and develop disruptive digital business concepts
  • conduct individual research that identifies and solves complex marketing problems

Entry Requirement

  • Applicant Must Have a Bachelor Degree.

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