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MSc in Digital Marketing

UK

Liverpool John Moores University

Liverpool , UK

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About Course

Key information
Duration 		: 1 Year
Study Type 		: Full Time
Tuition fees 		: 16,100 GBP / Per Year
Exam Intake 		: Sep
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to develop, manage and lead a digital marketing campaign.

It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

Entry Requirement

  • Applicant Must Have a Bachelor Degree.

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