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Executive MBA in Sports Management - online

Spain

European University of Madrid

Madrid, Spain

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About Course

Key information
Study Type 		: Full Time
Tuition fees 		: 10,500 EUR / 0
Conditional Scholarship 		: NA
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Study plan

Official qualification

  • At the end of the program, the student will receive the title of Executive MBA in Sports Management, awarded by the European University of Madrid.

Study plan

MODULE I. GENERAL MANAGEMENT IN SPORTS COMPANIES

  • Economic Analysis of the Sports Industry
  • Strategic Planning Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects

MODULE II. ECONOMICS

  • Annual Accounts for Sports Clubs and Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management

MODULE III. MARKETING AND COMMUNICATIONS

  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media

MODULE IV. SPORTS VENUE MANAGEMENT AND OPERATION

  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management

MODULE V. MANAGEMENT SKILLS AND HUMAN RESOURCES

  • People Management and Teamwork
  • Applied to Sports Coaching
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organizations

MODULE VI. SPECIALIZATION BRANCH A: ENTREPRENEURSHIP AND SPORTS FOR DEVELOPMENT

  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure

MODULE VII. SPECIALIZATION BRANCH B: MARKETING AND COMMUNICATIONS

  • The Media
  •  Advertising Agencies
  • Official Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World

MODULE VIII. SPECIALIZATION BRANCH C: SPORTS FACILITY OPERATION

  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organization of Sporting Events
  • Management of Leisure and Non-Conventional Spaces

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