Italy

BA in Marketing

Italy

John Cabot University

Rome, Italy

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About Course


Key information
Duration
: 4 Year
Study Type
: Full Time
Tuition fees
: 20,700 EUR / Per Year
Exam Accepted
: IELTS 6.5/9.0 | TOEFL 85/120 | COMPUTER 223
Conditional Scholarship
: NA
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The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world, while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management. 

Studying marketing at JCU will develop and amplify students’ teamwork, leadership, decision-making, creativity, and communication skills in the context of an international environment. This exposure to diversity provides an ideal training ground for preparation to work in our global world.

Entry Requirement


Applicant must have high school passed.

John Cabot University

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