The program Master International Marketing and Brand Management will communicate solidifying knowledge in the areas of international marketing, brand management and customer insights and equip you with the most important capabilities and tools for successfully implementing your innovative marketing strategies in practice.
The Program-specific Modules will give you the knowledge and expertise you need to embark on a career in marketing and brand management.
You will learn how brands operate in the digital age, examine potential frameworks for integrated marketing communication, and learn to develop and implement marketing and branding strategies. In addition, you will discuss the potential of innovative approaches, such as brand storytelling.
You will also examine how we can use the latest insights from (brand) psychology to better understand consumer decisions and behavior in order to develop effective, targeted marketing measures.
With the perfect blend of theoretical fundamentals and practical skills coaching, we offer the ideal preparation for a successful career in an international environment.