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Germany

MBA in Strategic Marketing

Germany

Macromedia University

Munich, Germany

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About Course

Key information
Duration 		: 2 Year
Study Type 		: Full Time
Tuition fees 		: 13,000 EUR / Per Year
Exam Accepted 		: IELTS 6.0/9 | TOEFL 80/120
Exam Intake 		: Oct | Mar
Application Timeline 		: Start : Mar    End : Oct
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
Check here the list of Scholarships available for Germany. View All Scholarships »

Coronavirus (COVID-19) update

Students who are unable to travel can start online in virtual learning classrooms, which includes live sessions with the lecturers and professors. Then, students can travel to Germany later and continue studying on-campus.

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Course details

Strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This Master's specialisation in Strategic Marketing is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era.

Contents of the Strategic Marketing (M.A.) programme

In this Master's specialisation in Strategic Marketing, you will develop an in-depth understanding of marketing, brand building and brand management. At the same time, you will learn how to shape marketing strategies using strong marketing intelligence and capitalize on the gamut of digital platforms that are at your disposal. Key modules include:

  • Marketing Strategy
  • Brands and Branding
  • Focus Project
  • Applied Business Intelligence Analytics

  • Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice oriented projects with over 500 well-known companies
  • Highly qualified professors and industry insiders as lecturers
  • International students from all continents
  • Career perspectives in Germany: 18 months visa after successful graduation
  • Master’s degree on three days a week (e.g. from Thursday to Saturday)
  • Buddy network for international students
  • Several Programmes entirely in English
  • Campus locations situated in the very centre of Germany’s industrial locations
  • Worldwide network of Partner Universities

Entry Requirement

  • Applicant must have bachelor degree.

Application Process

  • Recognised Bachelor's degree
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Motivation statement
  • Letter of recommendation (by your lecturer or employer)
  • Personal interview (optional)

  • Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.

  • TOEFL test with at least 72 out of 120 points or IELTS with at least 6.0 out of 9 is required. Equivalent qualifications may also be accepted, as applicable. For more information, see how to apply.

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