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Germany

M.A in Brand Management

Germany

Macromedia University

Munich, Germany

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About Course

Key information
Duration 		: 2 Year
Study Type 		: Full Time
Tuition fees 		: 13,000 EUR / Per Year
Exam Accepted 		: IELTS 6.0/9 | TOEFL 80/120
Exam Intake 		: Dec | Mar
Application Timeline 		: Start : Mar    End : Oct
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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  •  

    Master's Degree in Media and Communication Management: Brand Management Specialisation 

    Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society.
     
    Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills as well as the cross-­media usage of all media channels are required in order to develop and manage brands effectively.
     
    Students specialising in brand management learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures. This area of specialisation teaches students how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions.
     
    Here is an excerpt of your modules for this Master's specialisation: 

  • Brand management
  • Brand development
  • Marketing Communications
  • Product strategy
  • Social media strategy


  • Your competencies after the Master's specialisation in Brand Management 

    After your studies, you are prepared to act as the interface between management and creative strategy and lead projects in the area of brand development, marketing communication and design.
     
    You will develop these competences during the lectures from your highly experienced professors and through practical projects. You will have many opportunities to apply and test your learning in practical projects, often with top companies in our partner network. In our project portal, you can get the first impression of our project partners and some great examples of past student projects. With your Master's thesis, you will be able to prove your profound knowledge in the last semester of your studies. The rich practice element and focus on application ensures that you have concrete skills that will benefit you in your professional life.
     

    Career Prospects

    After you graduate with Brand Management specialisation, numerous career opportunities open up for you in international companies. In addition to your expertise in brand management, your knack for creativity, innovative thinking along with a positive attitude towards change will help you distinguish yourself in the international job market.
     
    You can find challenging managerial positions corporations, media companies, ad agencies, retailers, luxury manufacturers, marketing agencies and consultancies. Some examples of potential roles could be the following:

  • Senior marketing manager
  • Brand manager
  • Digital marketing manager
  • Marketing director
  • Product manager
  • Brand consultant 

  • Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice oriented projects with over 500 well-known companies
  • Highly qualified professors and industry insiders as lecturers
  • International students from all continents
  • Career perspectives in Germany: 18 months visa after successful graduation
  • Master’s degree on three days a week (e.g. from Thursday to Saturday)
  • Buddy network for international students
  • Several Programmes entirely in English
  • Campus locations situated in the very centre of Germany’s industrial locations
  • Worldwide network of Partner Universities
  •  

Entry Requirement

  • Applicants must have bachelor degree.

Application Process

  • 1. A recognised Bachelor's degree
    A Bachelor's degree with 210 ECTS for admission to the 3-semester Master's programme with 90 ECTS or a Bachelor's degree with 180 ECTS for admission to the 4-semester Master's programme with 120 ECTS.

    2. English language proficiency
    TOEFL test with at least 72 out of 120 points or IELTS with at least 6.0 out of 9 is required. Equivalent qualifications may also be accepted, as applicable. For more information, see how to apply.

  • Apply online with the following documents: Bachelor's degree with 180 ECTS ( for winter start) or 210 ECTS (for summer start); TOEFL (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent; Curriculum Vitae, letter of recommendation by your lecturer or employer and a motivation statement
    Apply online now.

  • ELP requirement may be waive if applicants have graduated from a school or any higher education institution with English as language of instruction

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