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Germany

M.A in Fashion and Luxury Management

Germany

Macromedia University

Munich, Germany

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About Course

Key information
Duration 		: 2 Year
Study Type 		: Full Time
Tuition fees 		: 13,000 EUR / Per Year
Exam Accepted 		: IELTS 6.0/9 | TOEFL 80/120
Exam Intake 		: Oct
Conditional Scholarship 		: NA
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  • Master's Degree in Business Management with specialisation in Luxury and Fashion Management
  • Everybody knows them: Brands like Prada, Chanel, Porsche or Rolex stand for luxury and high fashion. They have a cult character and have developed over the years into symbols of style and beauty, technology, success or wealth and are well known and sought after worldwide - across all language and cultural boundaries.
  • Strong brands stand for quality and, especially in times when imitators are on the rise, are a decisive factor when it comes to purchasing decisions and customer loyalty. Today, premium brands are no longer reserved only for the high society, but address broad sections of the population, can be found in department stores as well as exquisite boutiques and generate sales in the millions. Particularly in the fashion sector, more and more renowned brands are establishing their own young fashion labels, relying on a digital presence in fashion blogs, cooperating with the stars of the YouTube scene, investing in a digital fan base and thus conquering young target groups.
  • Content of the Luxury and Fashion Management specialisation
  • Are you fascinated by the products, media and target groups of the premium market segment? In this Master's programme, you will develop a deeper understanding of the characteristics and laws that distinguish the fashion, jewellery, cosmetics and high-end automotive industries from other sectors and how to lead such companies to success.
  • Marketing Strategy
  • Brands and Branding
  • Focus Project
  • Luxury and Fashion Business
  • Your competencies after studying
  • After completing the Business Management course with a specialisation in Fashion and Luxury Management, you will be well equipped for an entry position in management at a fashion or premium brand. You will have mastered the intricacies of corporate management, corporate communications and marketing. The content of the course, projects and master's thesis will help you become an expert for luxury and fashion brands.
  • Global Sourcing Executive (m/f/d)
  • Marketing Executive (m/f/d)
  • Luxury Brand Manager (m/f/d)
  • Management Consultant (m/f/d)
  • Managing Director (m/f/d)

Entry Requirement

  • Appliant must have Bachelor's degree.

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