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Germany

B.A in Brand Management

Germany

Macromedia University

Munich, Germany

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About Course

Key information
Duration 		: 3.5 year
Study Type 		: Full Time
Tuition fees 		: 10,600 EUR / Per Year
Exam Accepted 		: IELTS 6.0/9 | TOEFL 80/120
Exam Intake 		: Oct | Mar
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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  • Are you interested in brands, communication and advertising and would like to complete your bachelor's degree in this field? Do you see your dream job in a creative, innovative and communicative environment? Then our bachelor's programme with a specialisation on brand management, communication and advertising is the perfect match for you.

    Contents of the Brand Management (B.A.) programme

    In this bachelor's programme, you will receive practical and theoretically in-depth training to operate successfully in national and international business. You will acquire knowledge in the fields of media, communication and management.

    You will carry out trend and market research projects, develop practical measures for print and outdoor advertising, implement radio, TV and cinema commercials and design online advertising. Among other things, the curriculum includes:

  • Basics of brand management and integrated communication
  • Media planning and targeting
  • Campaigning and crossmedia
  • Advertising psychology
  • Performance marketing and social media
  • Special topics of brand communication and advertising

  • Internship

    Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

    Fully accredited semester abroad

    Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

  • Career prospects after graduation

    This B.A. programme qualifies you for a professional position in strategic and operational marketing. Potential employers are international network agencies, creative agencies, media planning agencies and marketing departments in roles such as:

  • Brand Manager
  • Brand Communications Manager
  • Brand Consultant
  • Account Manager
  • Strategic Planner
  • Customer Experience Manager
  • Content Strategist
  • Online Marketing Manager
  • Social Media Manager
  • Media Planner
  • Digital Planner

Entry Requirement

  • Applicant must be high school passed.

Application Process

  • Recognised secondary school leaving certificate
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Letter of motivation
  • Personal interview (optional)

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