France

MSc Marketing & Brand Management

France

KEDGE Business School

Talence, France

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About Course


Key information
Duration
: 1.5 Year
Study Type
: Full Time
Tuition fees
: 16,900 EUR / Total
Exam Intake
: Sep
Conditional Scholarship
: NA
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Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.

It was with these changes in mind that we designed the MSc Marketing, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”. (rajouter le classement de KEDGE en recherche, sur le dernier classement de Shangahï)

Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the programme at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.

They all share the same aim: to help future graduates to develop a vision of a responsible marketing, and to acquire cutting-edge competences in order to succeed in their future projects.

Entry Requirement


Applicant must have a Bachelor degree

KEDGE Business School

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