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France

MSc in Marketing Management and Digital

France

ESSEC Business School (France)

Cergy-Pontoise, France

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About Course

Key information
Duration 		: 1 Year
Study Type 		: Full Time
Exam Intake 		: Sep
Program Taught language 		: English
Delivered 		: on campus
Conditional Scholarship 		: NA
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Our program fully taught in Singapore, place our students at the heart of the Asia-Pacific region. Asia sees one of the world’s highest rate of digital adoption, and the whole of Asia-Pacific has become the largest digital retail market in the world.

  • Empowered by digital technologies, marketers now find themselves facing consumers who are better informed, highly impatient and more discerning. What it takes to engage such consumers involves providing the right information at the right time, all the time. A challenge in which digital marketing is well poised to meet.
  • We also see a growing sophistication in the next generation of Asian consumers. These consumers don’t just want the best product in the world, they want products tailored to their tastes and provide unique experiences. Part of this growing sophistication resulted in an increased appetite for luxury in Asia.
  • The concept of luxury has also evolved. No longer is the definition of luxury linked to the more traditional idea of conspicuous consumption. Now luxury is replaced by an emphasis on quality, authenticity and uniqueness.
  • Luxury marketing has always been about experiences, a marketer trained in luxury marketing offer a unique competence in experience marketing.

Entry Requirement

Applicant must have a Bachelor degree

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