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France

M.Sc in International Luxury & Brand Management

France

Rennes School of Business

Rennes, France

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About Course

Key information
Duration 		: 15 month
Study Type 		: Full Time
Tuition fees 		: 18,200 EUR / Total
Exam Accepted 		: IELTS 5.4/9 | TOEFL 66/120
Exam Intake 		: Jan | Sep
Program Taught language 		: English
Delivered 		: on campus
Conditional Scholarship 		: NA
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This programme aims to prepare students for effective luxury and brand management getting thorough understanding of the international luxury market its current and future trends. Students will be able to develop and implement effective strategies, introduce innovative products and services in different luxury segments. They will be able to efficiently achieve their business objective in a responsible way in a global environment.

  • Brand Management
  • Marketing of New Products
  • Luxury Marketing Strategy
  • Dynamics of Luxury Industry & Business Models
  • International Strategic Management ‘‘Winter session’’ abroad or course at Rennes School of Business
  • Corporate Social Responsibility
  • Luxury Retail and E-commerce
  • Advanced Brand Management
  • Corporate Design in the Luxury Industry
  • Marketing Research
  • Marketing Communication in the Luxury Industry
  • International Consumer Behaviour

Entry Requirement

Students must have completed bachelor's degree in any discipline or equivalent

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