France

MSc in International Commerce and Digital Marketing

France

ESC Clermont

Paris, France

https://www.jeduka.com/storage/school_landing_banner/1599130027_France.jpg

About Course


Key information
Duration
: 1 Year
Study Type
: Full Time
Tuition fees
: 12,950 EUR / Per Year
Exam Intake
: Oct
Conditional Scholarship
: NA
Check here the list of Scholarships available for France. View All Scholarships »

The Master of Science in International Commerce & Digital Marketing at ESC Clermont in France is a 16 to 18-month master programme taught entirely in English and accredited by the CGE. The programme develops students into future managers taking on business opportunities and facing challenges in today’s contemporary business environment and internet era. Students of the programme establish strong competencies in building marketing strategy and the use of digital marketing tools and sales techniques.

Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.

Semester 1

Digital Marketing 

  • Marketing Communications & Media Management
  • Designing and Managing Marketing Research Projects
  • Social Media and Community Management
  • Digital Marketing
  • Web Site Development
  • Web Analytics
  • Competitive Pricing
  • DM Project

Management & Communication Skills

  • Marketing Fundamentals (catch-up course)
  • Introduction to Business
  • Mastering Data in Excel
  • French Language Classes (or Certification Voltaire)

Career Development & Counseling

  • Job Marketing
  • Individual counseling
  • Meeting with practitioners
Semester 2 

International Commerce & Business

  • International Commerce
  • International Business and Geopolitics
  • International Marketing
  • International Contract Law
  • Cross-Cultural Marketing
  • Sales Techniques
  • Negociation Skills
  • Business Data Analysis
  • Digital Tools
  • “Les Négociales” Challenge
  • IC Project

Management & Communication Skills

  • Strategic Management
  • Information Systems for Managers
  • French Language Classes (or Certification Voltaire)
  • Thesis Methodology II

Career Development & Counseling

  • Job Marketing
  • Individual Counseling
  • Meeting with Practitioners
Semester 3  

Professional Mission & Thesis

  • Thesis
  • Oral Defense
  • Company Assesment

Entry Requirement


Applicant must have a Bachelor degree

ESC Clermont

To know more about more courses, university ranking, tuition fees, entry requirements, Videos & Photo gallery etc.

KNOW MORE >>
Other Courses in ESC Clermont
Showing courses based on your selection

MSc in Purchasing and Supply Chain Management

Duration Tution Fees view details
1 Year EUR 12950

MSc in Corporate Finance and Banking

Duration Tution Fees view details
1 Year EUR 12950

MSc in Strategy and Design for the Anthropocene

Duration Tution Fees view details
1 Year EUR 12950

Apply to This University