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UK

Digital Marketing BA (Hons)

UK

University of Westminster

London, UK

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About Course

Key information
Duration 		: 4 Year
Study Type 		: Full Time
Tuition fees 		: 14,400 GBP / Per Year
Exam Accepted 		: IELTS 6.0/9.0
Exam Intake 		: Sep
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.

  • Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.
  • You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.
  • You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online.
  • In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.

Entry Requirement

Applicant Must Have High School Passed.

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