UK

Business administration (Hons) Retail Marketing

UK

University of Stirling

Stirling, UK

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About Course


Key information
Duration
: 3 Year
Study Type
: Full Time
Tuition fees
: 13,100 GBP / Per Year
Exam Intake
: Sep
Conditional Scholarship
: NA
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Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

Entry Requirement


Applicant must have High School Passed

University of Stirling

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