Year 1
Examine marketing and business basics and develop effective practical approaches to complex situations – putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You gain an appreciation of business operations and have the opportunity to take a professionally renowned digital marketing qualification.
Year 2
From analysis of consumer behaviours and market research, to product development and brand management, you explore marketing in more detail. Learn to use theory to create solutions to complex marketing problems with real companies.
Year 3
You are strongly encouraged to undertake a placement year. Placement opportunities are available in a wide variety of companies, from start-ups to blue chips, across the world. Alternatively, you could start or run your own business.