UK

Bsc (Hons) Marketing

UK

University of East London

London, UK

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About Course


Key information
Duration
: 3 Year
Study Type
: Full Time
Tuition fees
: 13,320 GBP / Per Year
Exam Accepted
: IELTS 6.0/9.0
Program Taught language
: English
Delivered
: On Campus
Conditional Scholarship
: NA
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The first year lays the foundations of your business knowledge by covering fundamental topics such as global economics, business intelligence and professional development. At the same time, you will be introduced to the foundations of marketing so that, at the end of the first year, you’ll have developed an understanding of how marketing is threaded through any organisation and connects to wider issues in business management.

The second year builds on this basis by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You’ll learn about how to connect with customers and consumers through various digital and traditional channels, using data about consumer patterns to effectively convey your message. You’ll also cover further topics in business that are useful for marketers, including finance, corporate social responsibility and business research.

In the final year, you’ll underpin all of your previous study by learning about strategic marketing and undertaking a practical project that allows you to apply your knowledge to a specific topic – you can choose to write a dissertation or work on a marketing consultancy project. You will also have the choice of a number of optional modules that will develop your entrepreneurial skills, teach you about specialist marketing techniques in social media marketing and brand management or help you to understand the ways in which companies maintain a competitive advantage in the contemporary business landscape.

Entry Requirement


  • Applicant Must Have a High School Passed.

University of East London

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