| Key information | ||
|---|---|---|
| Duration | : | 1 Year |
| Study Type | : | Full Time |
| Tuition fees | : | 29,850 EUR / Per Year |
| Exam Accepted | : | IELTS 7.0/9.0 | PTE 69/90 |
| Program Taught language | : | English |
| Delivered | : | On Campus |
| Conditional Scholarship | : | NA |
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Check here the list of Scholarships available for UK.
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Our MSc in International Marketing is designed to equip you with the knowledge & skills to progress to a range of marketing careers across different sectors.
You’ll build a solid foundation in core marketing principles through our range of core modules:
Marketing Theory & Practice – Build a foundation in the fundamental principles, concepts and practices of marketing, including understanding customer decision making, the need to segment customers, competition, innovation, pricing to capture value, place and promotion.
International Marketing – Discover the unique aspects of marketing in the international business environment and examine issues around today’s global market environment, cultural influences, market entry issues, segmentation & positioning.
Consumer Behaviour - Examine why individuals behave, think and feel the way they do and what this means for marketing products & services in both the business-to-consumer and business-to-business contexts.
Marketing Strategy & Planning – Learn how to develop marketing strategies and gain a critical understanding of how companies establish profitable & sustainable market positions and develop competitive advantages.
Research in Marketing – Learn the concepts & techniques used in marketing research and understand how research contributes to business decision making.
You’ll then have the chance to broaden your knowledge and skills through our selection of elective modules:
Business-to-Business Marketing – Develop an advanced knowledge of business marketing theories and recent developments in business marketing practice.
Marketing & Sustainability - Explore how ethics & sustainability influence marketers and affect consumer decision making & product strategies.
Digital Marketing – Learn how digital tools and technologies impact consumers & buyers, and how marketers can develop strategies to best use these tools and technologies in practice by working through complex business cases.
International Marketing Communications – Explore the theory & practice in advertising and promotional communication in an international context.
Brand Management – Understand how businesses build & sustain brands profitably and explore the requirements for managing a brand as a strategic asset for a company.
Marketing Analytics - Critically apply marketing analytics to solve marketing problems in a variety of marketing areas, including pricing, retailing, advertising, new product development, and digital marketing.
You’ll also undertake a 12,000 word Research Project (Dissertation), where you will conduct your own in-depth research and apply the knowledge & methods gained from studying our taught modules.
To know more about more courses, university ranking, tuition fees, entry requirements, Videos & Photo gallery etc.
| Duration | Tution Fees | Exams Accepted | view details |
| 1 Year | GBP 31350 | IELTS , PTE |
| Duration | Tution Fees | view details | |
| 1 Year | GBP 22800 |
| Duration | Tution Fees | view details | |
| 1 Year | GBP 27900 |
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