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Ireland

Bachelor of Business (Hons) in Marketing

Ireland

SETU Ireland

Moanacurragh, Ireland

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About Course

Key information
Duration 		: 4 Year
Study Type 		: Full Time
Exam Intake 		: Sep
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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Marketing is the management process through which goods and services move from concept to the customer. It includes diverse disciplines such as: sales, public relations, pricing, packaging and distribution. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, third-world charities, sporting organisations or small businesses. A marketing degree equips graduates with the skill set to pursue a variety of careers both in marketing and business.

  • In the Marketing (MKT) option students will study a variety of up-to-date specialist marketing subjects such as: New Product Innovation, Digital Marketing, Integrated Marketing Communications, Market Research, Consumer Psychology, Services Marketing, International Marketing and Sales and Strategic Management. Students have a range of elective options depending on their area of interest.
  • A Marketing Degree is internationally recognised and offers a passport for graduates to work anywhere in the world. Marketing careers are varied and include: research, advertising, marketing, brand management, product development, public relations, international marketing and sales.

Entry Requirement

Applicant must have High school passed.

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