Request FREE Advice
Ireland

Master of Science (MSc) Digital Marketing

Ireland

Dublin Business School

Leinster, Ireland

https://www.jeduka.com/storage/school_landing_banner/1599130401_ireland.jpg

About Course

Key information
Duration 		: 1 Year
Study Type 		: Full Time
Tuition fees 		: 12,500 EUR / Per Year
Conditional Scholarship 		: NA
Check here the list of Scholarships available for Ireland. View All Scholarships »

Course Description

  • The massive growth of social media and smartphones in recent years, means that marketers need a strong skillset and knowledge base that is digital. Now marketers want the visibility and traceability that digital marketing affords. As an MSc the programme has a more scientific rigour to its offerings, emphasising accountability and strategic context. 
  • Developed in conjunction with industry experts, this highly practical programme provides a broad based digital marketing award with a strong focus on cutting edge skills and practice in areas such as Search Engine Optimisation, Display Advertising, Search Advertising, Email Marketing, Affiliate, Web Design with WordPress, Digital Video, Analytics and much more.
  • Given how fast the digital marketing arena moves in terms of technologies and practice all modules are written with flexibility in mind. Students are facilitated in exploring new ideas and technologies where applicable. In this way, the program remains up-to-date with industry trends and best practice.
  • This programme accommodates a wide audience of learners whose specific interests in Digital Marketing may be either technically focused or strategy focused.

Aims and Objectives

This is an innovative programme with an integrated delivery from end‐to‐end covering a wide range of Digital Marketing topics. The programme aims to develop learners' knowledge of the theory and practice of Digital Marketing necessary for them to secure employment and perform at postgraduate level in the areas of ICT /Digital Marketing in a broad range of commercial, industrial and public sector environments. Graduates will have an in-depth knowledge of the practical and theoretical aspects of Digital Marketing. The programme enables and supports learners in developing critical analytical skills and developing skills in applying theoretical concepts to the practice of Digital Marketing.

The programme incorporates Personal & Professional Development (PPD) within modules to enhance the student’s employability, which will enable them to integrate seamlessly into an organisation by addressing skills such as leadership, self‐management and teamwork that are essential in the area of Digital Marketing. It also comprises a Research Methods integrated into the applied Digital Marketing modules, focusing on literature review, research technique, and their application to real life situations and data sets, how applied research and entrepreneurship are linked. These modules will inform the learner’s Dissertation, which requires the production of an artefact.

The specific programme aims are as follows:

  • To imbue a critical analysis of the current and emerging theories of digital marketing, informed by up-to-date research and activity in the digital marketing field.
  • To develop the practical skills in problem identification and solving, carrying out digital marketing activities of a marketing department.
  • To provide a strategic perspective (incorporating multiple-viewpoints) and context for digital marketing in a modern organisation
  • To develop an in-depth appreciation of modern data-driven metrics to marketing activities and how these can be generated and used.
  • To develop in students the competencies to be a successful marketer in a digital marketing environment.
  • To facilitate the development by the learner of applied skills that are directly complementary and relevant to the workplace
  • To identify and develop autonomous learning skills for the learner
  • Provide the learner with a comprehensive platform for career development, innovation and further study.

Course Content

The Master of Science (MSc) in Digital Marketing has the following content:

Stage 1

Stage 2

 

Core Modules

E-Business
Strategic Digital Marketing
Digital Design & Development
Digital Advertising and Online Marketing Communications 
Inbound Marketing 
Data & Digital Marketing Analytics 
Research Methods

Dissertation
or
Applied Project

Structure

Full-time

For full-time students, the taught component consists of seven modules. Successful completion of the taught component stage allows you to move on to the dissertation stage.

Part-time

For part-time students, delivery of the programme is structured over four taught semesters. During each semester, students are typically required to attend lectures on two evenings per week and occasional weekend workshops

The course has six key components:

  • Class room lectures
  • Case Based learning
  • Practical Skills Sessions
  • Workshops
  • Tutorials
  • Individual and Group work

Entry Requirement

Applicant must have Bachelor's degree passed.

Other Science Courses in Ireland

View All Universities in Ireland »

Dublin Business School

To know more about more courses, university ranking, tuition fees, entry requirements, Videos & Photo gallery etc.

KNOW MORE >>
Other Courses in Dublin Business School
Reset
Showing courses based on your selection

MSc in Marketing

Duration Tution Fees Exams Accepted view details
1 Year EUR 12000 IELTS

Master of Business Administration (MBA) in Marke...

Duration Tution Fees view details
1 Year EUR 12000

MBA in Information Systems

Duration Tution Fees view details
1 Year EUR 12000
View 14 more courses »

Apply to This University

Study Abroad

Universities Abroad

Study Abroad Cost

Student Visa

Study Abroad Courses

Study Abroad Exams

Links

© Copyright 2024. Jeduka All Rights Reserved.

DISCLAIMER: Jeduka.com is not affiliated with all of the universities/colleges listed on the website. The site is for information purpose only. The actual details may vary.