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Germany

BA International Marketing Management

Germany

Karlshochschule International University

Karlsruhe, Germany

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About Course

Key information
Duration 		: 3 Year
Study Type 		: Full Time
Tuition fees 		: 8,280 EUR / Per Year
Exam Accepted 		: IELTS 6/9 | TOEFL 80/120
Exam Intake 		: Sep
Conditional Scholarship 		: NA
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International Business (BA): Marketing

Would you like to understand why people camp for days in front of the shops with the latest smartphone? Or why do you spend 4 times as much on a packet of handkerchiefs just because it is from a certain brand?

In our marketing focus, we basically do applied psychology: Why do we want what we want? What are the motives that drive us? What makes brands human and how do they manage to arouse emotions in us? You may already notice: At Karls, we define marketing a little further. Sure, it's also about advertising. You will learn to design and implement successful marketing strategies. You will deal with target groups, unique selling propostions and touchpoints - in short: you get everything that a "classic" marketing degree offers. In addition, we will always take a “bird's eye view”: Which products have a future? Which ideas touch and why? How can we build long-term and sustainable relationships between brands and people?

During your studies you can look forward to many exciting projects and collaborations, e.g. with companies such as DM, Vodafone or Interbrand. In addition, interesting guest lectures are held again and again, for example by big data agencies or international hidden champions from the region.

The specialization for everyone who

  • Want to move people
  • can tell good stories    
  • want to live out their creativity   
  • want to mediate between companies, agencies and customers   

Entry Requirement

  • Applicant must have a high school passed.

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