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Germany

Bachelor IB in Marketing Management

Germany

Cologne Business School

Cologne, Germany

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About Course

Key information
Duration 		: 3 Year
Study Type 		: Full Time
Tuition fees 		: 5,550 EUR / 0
Exam Accepted 		: IELTS 6.0/9 | TOEFL 80/120
Exam Intake 		: Feb | Sep
Conditional Scholarship 		: NA
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  • Majoring in Marketing Management
  • Theoretically, the best product or the most attractive service should have no trouble succeeding on the market. Practically, however, the marketing is often decisive. Why is a particular detergent the market leader? Why does one business software company have fans and others just customers? Marketing is an art. And a science. The Marketing Management studies at CBS in Cologne will teach you marketing from the ground up. From classic advertising to social media to digital marketing strategies. But these are only a few aspects – marketing managers today also need to master customer loyalty, procurement marketing and personnel marketing.
  • Your Marketing Management studies at CBS is a specialization within the International Business studies. Instruction is held in English. In semesters 3 through 6 you will get to know the whole marketing spectrum. Knowledge about consumer behaviour and the management of customer relations as well as company communication forms the basis. In this way you are already prepared for a business project by the fourth semester: You will tackle a real task or work on a case study – and present your results at the end. Presenting ideas and results is one of the essential tools for your future career.
  • Managing relationships
  • Every company wants to attract and retain customer while also aiming to ensure a good relationship with suppliers, employees, applicants, investors and the general public. Managing these relationships is a task for marketing managers. And all disciplines are quite different. Those like online advertising and shop optimization can be measured very quickly and easily, while others such as sponsorship and pure image advertising have an indirect impact. You will find out which goals are achievable with which measures. You will also learn about the latest marketing trends such as social commerce, marketing automation and the opportunities of the internet of things.
  • Sales process optimization
  • In marketing and sales, there are a lot of set screws, whose adjustment affects a business’s success. Which channels and what kinds of messages make sales happen? Which measures are inefficient? How is data best utilized? Your marketing management studies enable you to tackle challenges holistically. This is valuable knowledge that will benefit your future employer. And, of course, you as well.

Entry Requirement

  • Applicant must be high school passed.

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