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France

MSc Marketing Management and Communication

France

Toulouse Business School

Toulouse, France

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About Course

Key information
Duration 		: 18 Month
Study Type 		: Full Time
Tuition fees 		: 18,000 EUR / Total
Exam Accepted 		: IELTS 6.5/9 | TOEFL 80/120
Exam Intake 		: Sep
Application Timeline 		: Start : Oct    End : Jan
Program Taught language 		: English
Delivered 		: on campus
Conditional Scholarship 		: NA
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In light of the digital revolution, students are expected to master skills beyond the initial marketing or communication. Students must be able to juggle the strategic approaches by controlling the communication channels and understanding technical tools related to digitization and data mining. The Master of Science in Communication, Marketing and Management (C2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and communication.

  • The C2M program will provide students with a strategic and operational expertise of traditional and digital marketing and communication tools.  Students will create a synergy between the global strategy of the company and the communication plan for each stakeholder. The program enables students to rise to the challenge of the digital era taking into account data management, speed of reaction, and the optimization of the relationship with consumers.
  • Students will build new applications of data and connected objects in these areas while exploring opportunities for new business models. Students will be asked to pitch communication solutions that optimize e-commerce, following the new trends of tomorrow’s consumers.
  • Students will also learn how to set up an appropriate communication strategy adapting to the new customer, and they will be challenged to couple the quality of the traditional individual relationship and experiential marketing with rigorous and cost-effective methods of mass marketing.
  • The MSc program will accompany students in the acquisition of new skills such as setting up new methods of listening and analysis, understanding the new consumer and have new explanatory models, develop new approaches to customer relations and rethinking marketing in terms of legitimacy in the face of multiple actors and societal changes.
  • Communication managers must demonstrate agility in their organization in order to federate internal forces around the project and thus create synergy between all departments.

Entry Requirement

Applicant must have a Bachelor degree

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