Programme outline
Our one-year multi-campus programme is designed for future global business leaders, providing students with the necessary general management and multicultural skills and knowledge. Each semester, students can study at a different SKEMA campus in Asia, Europe or America; students gain real exposure and experience in different markets.
The same disciplines are taught in each campus, with strong localisation relevant to the location. The autumn/fall semester focuses on globalisation and the way that the region —the Americas, Asia, or Europe— deals with globalisation. In the spring semester, course content on each campus is totally specific to the region.
Our professors come from all around the globe. They are entrepreneurs, innovators, research directors, CEOs, VPs of marketing, directors of finance; and they have worldwide reputations in their fields.
Classes are small enough to allow for close personal contact with teachers and classmates. In recent years, MSc IB classes have been made up of students of some 25, or so, countries. This highly international class composition transforms projects and team work into valuable cross-cultural working and learning experiences.
The teaching approach is applied and participatory: real projects with businesses are carried out so students are operational, employable managers by the time they graduate.
Core courses provide the knowledge to survive in the global knowledge economy:
→ how industries change and firms compete
→ how markets should be managed and financial decisions made
→ how to cope with diversity and legal issues.
Paris track: International Strategies for Global Ventures
Largest trading bloc in the world
The formation of the single European Market and its enlargement meant that Europe became the largest trading bloc in the world with a population of more than 540 million people, making it a powerful competitive force in the global market. Most analysts agree that the single European Market has greatly enhanced market opportunities for European companies and for every international firm in the world because regional integration precedes and maintains the globalisation of economies and firms.
- Our programme is a unique opportunity for European and non-European students to become specialists in this economic area and to customise a global international learning programme with a focus on how to do business and trade with Europe. In this, the understanding of its moves towards a unified market is crucial: Many regions and trade agreements in the world strive for a free and unbridled large internal market in the increasingly interdependent and global economy.
- This specialisation track with a large number of electives develops skills that will be vital in a career in international management, in Europe, with Europe and/or in similar regions of economic integration.
- This learning experience encompasses a wide range of strategic and technical knowledge in trade with and in Europe. (import-export project, international market research study…) Theoretical concepts, in this integrative learning programme, are always backed up with real-life experience and applications.
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