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France

MSc in Digital Marketing

France

SKEMA Business School - Sophia Antipolis

Valbonne, France

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About Course

Key information
Duration 		: 2 Year
Study Type 		: Full Time
Tuition fees 		: 18,000 EUR / Per Year
Exam Intake 		: Jan | Sep
Conditional Scholarship 		: NA
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​​Program​​me outline

  • This MSc produces graduates who are competent, practised and experienced in three key areas the​ job market requires: project management, new technologies and web-marketing, and the development of new business ideas.
  • The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately.
  • The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.
  • Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding… 
  • This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.

Why cho​ose this programme 

This programme has a close link to companies thanks to strong partnerships; these partnerships provide five main benefits: 

Technical skills and knowledge

This MSc will give you expertise in the creation of products, services or events. Working on a real project for a company, you apply managerial skills such as marketing and web-marketing, on and off-line communication, business plans, legal issues, web-site creation / design / management, CRM and e-CRM, e-commerce, change management…

Expertise in managing teams and communicating with stakeholders

You work in teams with specific responsibilities and assignments. You also manage company meetings and professional presentations. Students acquire skills in team-working; this will be of value to recruiters.

Creativity and capacity to develop new business ideas

The partner companies’ need for new ideas and creativity is the main reason for working with students on projects.

Being coached by seven experts on your company project

These experts are consultants or CEOs. They teach according to their expertise and then coach you on your project. You are managed on project management, marketing and web-marketing - communication and e-communication, graphic design and web-site management, business plans, legal issues, quality and knowledge management, issues of sustainable development.

Professional and practical added value

By the end of the year, you will have hands-on experience with professional plans and frameworks such as: action plans and activity reports to manage teams; communication, risk, quality and business plans; project plans, and specification plans. You will also have mastered tools to schedule and realise strategic analysis of a project.

Courses by semester & credits

SEMESTER 1

Digital Marketing 

  • ​Digital Marketing & Advertising Strategy, 5 credits
  • E-Commerce and E-CRM, Social Network & Community Management, 3 credits
  • Digital Project Consulting I, 5 credits
  • Web Design Tools and Techniques, 2 credits
  • Online communication & Web-site Conception, 2 credits
  • Web Design Tools and Techniques , 2 credits

Project Management

  • Project Management and Innovation, 4 credits
  • Managing Across Borders and Cultures, 2 credits
  • Advanced Strategy in a Digital World, 3 credits

Common MSc courses

  • Advanced Strategy in a Digital World, 3 credits
  • Research Methods & Critical Thinking, 3 credits
  • Employability and Careers I, 1 credit

SEMESTER 2

Digital Marketing 

  • Corporate Design and Web Site Management, 4 credits
  • Digital Project Consulting II, 5 credits
  • Digital Analytics & Google Analytics certification, 2 credits
  • Globalisation in a Digital Word, 2 credits
  • Big Data and E-Marketing, 2 credits

Project Management 

  • Advanced Digital Project Management, 5 credits
  • Sustainable Project Management Development, 3 credits   

Common MSc courses

  • Employability and Careers II, 1 credit

Elective courses

  • Google Adwords certification (elective only for spring intake), 2 credits
  • Advanced Graphic Design, 2 credits
  • Communication and Efficient Copy-Strategy, 2 credits
  • Quality Project Management, 2 credits
  • Microsoft Project and Online preparation to CAPM/PMP certification, 2 credits
  • Qualitative Data Interpretation and System Modelling, 2 credits
  • Research Methods & Critical Thinking, 2 credits

Entry Requirement

Applicant must have a Bachelor degree

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