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France

MSc in Digital Business, Data Analysis and Management

France

SKEMA Business School - Sophia Antipolis

Valbonne, France

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About Course

Key information
Duration 		: 2 Year
Study Type 		: Full Time
Tuition fees 		: 18,000 EUR / Per Year
Exam Intake 		: Sep
Conditional Scholarship 		: NA
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Programme ou​tline

  • The internet has revolutionised traditional channels of business activity. Marketing, production, strategic planning, etc. have all been transformed by use of the internet to collect data, distribute products and provide services.
  • This MSc is a multidisciplinary programme combining the fields of strategy, economics, marketing and information systems. It provides students with the knowledge and practical skills necessary to work in a data-rich digital environment.
  • The programme has been developed in close collaboration with top-level firms from industry and consulting, who are among the principal future employees of our students. 
  • The MSc Digital Business, Data Analysis & Management curriculum is adapted yearly in order to meet the requirements of the market. All coursework is tailored to emphasise the nature of digitisation and its implications for data collection, analysis and decision-making.

Courses by semester & cred​its

Semester 1

Mandatory courses:

  • Digital Business & Innovation, 5 credits
  • Digital Marketing, 4 credits
  • Managerial Economics, 5 credits
  • Statistics, 4 credits​
  • Data Technology Management, 3 credits
  • Data Visualisation, 2 credits
  • AI Management, 2 credits
  • Identifying & Managing Business Opportunities, 4 credits
  • Employability & Careers, 1 credit

Semester 2
 
   Mandatory courses:

  • Strategy in the Digital Economy, 5 credits
  • Big Data & Analytics (sponsored by IBM), 5 credits
  • Privacy on the Internet, 3 credits
  • Data-driven Business Insight, 5 credits
  • Salesforce Contest, 2 credits
  • Understanding the Digital Consumer, 3 credits 
  • Data Management Infrastructure, 3 credits
  • Research Methods, 3 credits
  • Employability & Careers, 1 credit 

Entry Requirement

Applicant must have a Bachelor degree

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