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France

MSc in Marketing Strategy and Data Analytics

France

Paris School of Business

Paris, France

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About Course

Key information
Duration 		: 1 Year
Study Type 		: Full Time
Tuition fees 		: 13,575.00 EUR / Total
Exam Intake 		: Oct
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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The Master of Science in Marketing Strategy & Data Analytics (MSDA) is designed for results-oriented marketers with a strong business sense. Students focus on technical expertise, broad business knowledge, and management skills required by the modern business environment. It gives students in-demand cutting-edge skills to see what others cannot, know what they should know, and act fast with data. 

Students start with learning the important concepts of business such as human resources, finance, and international business. Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics which includes statistical modeling, quantitative analysis, and use of analytical software.  At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.

Entry Requirement

Four year bachelor or equivalent degree.

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