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France

MSc in Luxury Marketing

France

NEOMA Business School

Mont Saint Aignan, France

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About Course

Key information
Duration 		: 2 Year
Study Type 		: Full Time
Tuition fees 		: 26,400 EUR / Per Year
Exam Intake 		: Sep
Program Taught language 		: English
Conditional Scholarship 		: NA
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  • unique luxury customer experiences. Luxury companies have to launch new challenges and master Customer Centric Culture (CCC) to promote and develop their brand strategies, innovation, digital exclusivity, luxury experience, omni-channel retailing, generational challenges, value creation and sustainable competitive advantage.
  • The MSc Luxury Marketing aims to develop experts and multicultural executives in luxury marketing.
  • Students learn to predict customer behaviour in multi-cultural environments and develop and implement successful marketing strategies for launching products and services in luxury industries. At the same time, they master the tools to put the in-store luxury experience online and bring the online experience into the store while learning how to manage a luxury brand with an origin and brand heritage.

Entry Requirement

Applicant must have a bechalor degree.

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