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France

MSc in Digital Expertise for Marketing

France

NEOMA Business School

Mont Saint Aignan, France

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About Course

Key information
Duration 		: 2 Year
Study Type 		: Full Time
Tuition fees 		: 28,100 EUR / Per Year
Exam Intake 		: Sep
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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  • The Digital Expertise for Marketing programme is intended for students who aim to pursue careers in the digital marketing world.
  • During the programme, students will be exposed to the current issues facing marketing managers, including, among others, how to navigate the complex social world of digital culture, engage with tools to better target consumers and increase sales, apply creativity to design and conceive and apply meaningful metrics.
  • The courses tackle emerging and challenging subjects such as: digital advertising, influencer communication management, business models based on artificial intelligence, omni-channel marketing and sales, and community management.
  • The programme also offers students an environment conducive to developing soft skills relating to leadership, teamwork, and network building. Designed to prepare future marketing leaders who understand the digital present and future of the marketing sector, the Digital Expertise for Marketing programme trains the leaders driving digital transformation in communication.

Entry Requirement

  • Applicant Must Have a Bachelor Degree.

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