France

M.Sc in Digital And Big Data For Value

France

ESSCA Graduate School of Management

Angers, France

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About Course


Key information
Duration
: 18 Month
Study Type
: Full Time
Tuition fees
: 14,000 EUR / Total
Exam Accepted
: TOEFL
Exam Intake
: Sep
Conditional Scholarship
: NA
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Companies are seeking out managers who can design and implement effective digital marketing strategies, integrating the analysis of massive data reported by connected objects or published each day on social networks. However, companies are struggling today to recruit specialists and face a real shortage of experts in the field, particularly the «data-scientist» profile who demonstrates qualities in statistics, mathematics and computer sciences, in the operation of Big Data applied to marketing.

To equip graduates with the best knowledge of management and engineering, ESSCA will train high-level executives able to collect, aggregate, store and accelerate data processing through innovative algorithms. The curriculum centers on accompanying corporate directors in their decision-making processes, imagining tomorrow’s services, and anticipating new business needs.

This programme will prepare you to acquire skills such as agility in collecting and analyzing multiple data sources across a variety of areas such as CRM, communication, risk management, or marketing. To reach this level, courses in intelligence, marketing, communication or statistics

Entry Requirement


Applicants must have a bachelor degree

ESSCA Graduate School of Management

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