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Czech Republic

BA in Business Administration: Strategic Marketing Analysis and Planning Emphasis

Czech Republic

Anglo American University

Prague, Czech Republic

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About Course

Key information
Duration 		: 3 Year
Study Type 		: Full Time
Tuition fees 		: 1,62,000 CZK / Per Year
Exam Intake 		: Sep
Conditional Scholarship 		: NA
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Learning Outcomes

Graduates of the Strategic Marketing Analysis and Planning program can expect to:

  • Have actionable knowledge of business and organizational theory and principles
  • Develop effective marketing and communications strategies
  • Use best practices in social networking and internet technologies in general
  • Understand the craft and design of a marketing campaign from a design and management perspective
  • Recognize sociological and political concepts where they interact with strategic and intercultural communications
  • Communicate professionally, decisively and strategically in verbal and written English; our graduates are able to identify, describe and discuss complex problems and solutions to international audiences

Program Structure

General Education Courses

  • CIS161 Computer Information Systems
  • COM101 Composition I.
  • COM102 Composition II.
  • ECO120 Introduction to Microeconomics
  • ECO110 Introduction to Macroeconomics
  • LBS210 Introduction to Business Law

Program Required Courses

  • CIS261 Business Information Systems
  • MGT245 Introduction to Management
  • MTH111 Business Mathematics I.
  • MKT248 Introduction to Marketing
  • MGT255 Business Ethics
  • ACC233 Financial Accounting
  • ACC263 Managerial Accounting
  • FIN304 Corporate Finance
  • MTH222 Business Statistics

Emphasis Required Courses

  • SOC100 Introduction to Sociology
  • PSY150 Introduction to Psychology
  • MKT328 Buyer Behavior
  • MTH250 Introduction to Econometrics
  • MKT420 Pricing Strategies
  • MTH190 Business Mathematics II.
  • MKT375 Marketing Research
  • MTH320 Quantitative Decision Making
  • MKT320 Brand Management
  • MKT430 Strategic Marketing Analysis and Planning

Entry Requirement

Applicant must have High school passed.

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