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Bachelor of Design Graphic Design for Marketing
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Want to feed your creativity and fuel your passion for graphic design? Come join our small community of talented students and immerse yourself in our innovative, studio-based program.
Here, you’ll develop the critical thinking, industry-relevant tools, and business and marketing savvy you need to future-ready your design career. And since we keep our class sizes small, you’ll get to know your faculty, and meet lifelong friends and future collaborators.
By the end of four years, you’ll have the conceptual and technical skills to tackle real-world design challenges, the confidence and negotiation skills to work with clients and team members, the inspiration to continue exploring your creative future, and the portfolio and practicum experience that will get you hired.
If you’re ready for a career in one of BC’s most progressive and fast-paced design industries
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Graphic designers function as creative problem solvers, design planners and strategists, as well as skilled communicators and technologists. They demonstrate a passion for design and creativity, have design and critical thinking skills, a solid understanding of business and marketing, well-developed research capabilities, and a broad based understanding of the social, cultural, and environmental implications of design. They are team players, team leaders, and can be employees, freelancers, or self-employed entrepreneurs.
Today, the visual communications field (aka graphic design) is broader than ever before, providing graphic designers with wide-ranging career opportunities. Graphic designers create visual identities for corporations, marketing campaigns for businesses, fundraising campaigns for non-profit organizations, layouts for publications, promotional posters, websites and interactive applications, product packaging, advertising campaigns, retail displays, marketing communications design, and much more.
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Career Opportunities
The field of visual communications design is fast-paced, exciting, continually changing and expanding, and today, it is broader based than ever before. The GDMA degree program prepares graduates for a wide range of entry-level graphic design positions.
Generalist Graphic Designers
GDMA degree graduates will qualify for entry-level positions as graphic designers in firms providing corporations, small businesses, non-profit organizations, and others with services that may include such things as the creation of marketing strategies, interactive media design, publication design, advertising design, direct marketing design, and display design. Understanding consumer behaviour and end-user needs will also qualify the graduate for employment in marketing, advertising, or public relations firms that offer graphic design as one of their services.
Specialist Graphic Designers
Throughout the curriculum, GDMA students are exposed to a range of specialty areas within the graphic design industry. Professional graphic designers might choose to specialize in such things as marketing communications strategies, interactive design, packaging design, advertising design, display design, or the design of integrated media.
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