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Canada

Bachelor of Commerce - Digital Marketing (Honours)

Canada

Fanshawe College

Ontario, Canada

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About Course

Key information
Duration 		: 30 months
Study Type 		: Full Time
Tuition fees 		: 15.00 CAD / Per Year
Exam Accepted 		: IELTS 6.0/9 | TOEFL 80/120 | PTE 60/90
Exam Intake 		: Sep
Conditional Scholarship 		: NA
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  • Honours Bachelor of Commerce Digital Marketing

  • Fanshawe’s four-year Honours Bachelor of Commerce (Digital Marketing) degree program will provide you knowledge of the core fundamentals of business including business strategy, management, human resources, accounting and leadership. You’ll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing.

    What to expect from our bachelor of digital marketing program

    You’ll help connect your future clients to the on-line world where any dream is possible and on multiple media platforms. Careers in areas of digital marketing, general marketing, direct marketing, communications, product marketing, customer relationship management, market analysis, search engine marketing/optimization, web analytics or entrepreneurial pursuits await graduates. Available in a traditional in-class format with a September admission.

    A requirement for graduation is the completion of a paid Co-operative Education work term. This process combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You’ll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom, to the real business world.

    Upon graduation you may be eligible to complete a Master’s degree program at many other post-secondary institutions or complement your degree with a graduate certificate offered at Fanshawe College. Students currently enrolled in the Business-Marketing program diploma or the Business Administration-Marketing advanced diploma program may be eligible to receive advanced standing in this degree program.

    You’ll also be prepared to write certification exams within the digital marketing field upon graduation.

  • Career Opportunities

    Graduates of this program will be prepared to assist organizations in leveraging the exciting opportunities now available through online and other avenues for engaging customers and developing business relationships.  Graduates may choose from careers in areas of digital marketing, general marketing, direct marketing, communications, product marketing, customer relationship management, market analysis, search engine marketing/optimization, web analytics or entrepreneurial pursuits.

Entry Requirement

  • Applicants should have minimum average of 65% based on the highest six in Grade 12th
  • Applicants must be high school passed.

Application Process

  • OSSD with courses from the University (U) or University/College (M) stream WITH:
    - Grade 12 English (U) 
       (Note: minimum final grade required is 65)
    -Mathematics ONE OF:
        - Grade 12 Advanced Functions (U)
        - Grade 12 Calculus and Vectors (U)
        - Grade 12 Mathematics of Data Management (U)
       (Note: minimum final grade required is 65)
    - Plus four additional Grade 12 University (U) or University/College (M) courses
    - Final minimum average of 65.0% based on the highest six Grade 12 University (U) or University/College (M) courses
    OR
    Mature Applicant with standing in the required courses and grades stated above
    OR
    Post-Secondary Standing* (if applicable)

    English Language Requirements

    Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements 
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years
  • Canadian Academic English Language (CAEL) test with an overall score of 70, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10

  • Recommended Academic Preparation

  • In addition to required mathematics courses in secondary school, students are encouraged to take additional mathematics and accounting courses.

  • Recommended Personal Preparation

  • Consider focusing summer job searches in business/marketing/customer service related areas
  • Volunteer with a not-for-profit organization
  • Read or follow business/marketing related publications or blogs (e.g., Marketing Magazine, Ad Age, Brand Channel or Wired)
  • Follow marketing groups on LinkedIn or Twitter
  • Strengthen problem solving, critical thinking and time management skills prior to entering the program

  • Advanced Standing

  • Applicants with a Fanshawe College Diploma in Business - Marketing with a minimum GPA of 3.5 can apply to Level 4 of the Honours Bachelor of Commerce (Digital Marketing) Degree.
  • Applicants with a Fanshawe College Advanced Diploma in Business Administration - Marketing with a minimum GPA of 3.0 can apply to Level 6 of the Honours Bachelor of Commerce (Digital Marketing) Degree.
  • Applicants applying for individual course credits from Canadian universities must provide a detailed course content of theory and laboratory exercises (if appropriate).
  • International applicants may apply for course credit achieved at the post-secondary level. Detailed course content of theory and laboratory exercises from the international institution must be included with a transcript as part of the request (official documents provided to the Office of the Registrar in a sealed envelope). If translation of the documents into English is necessary this must be performed by a recognized service.
  • Based on the guidelines established by the Postsecondary Quality Assessment Board for Honours Degree Programs, credits for advanced standing cannot exceed 50% of the program's total.

  • Applicant Selection Criteria

    Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:

  • Preference for Permanent Residents of Ontario
  • Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
  • Achievement in the Admission Requirements
  • Achievement in Post-Secondary Studies* (if applicable)

  • Note:

  • *Applicants currently enrolled in a university or who have previously attended university or other post-secondary institutions and are applying to transfer into the Honours Bachelor of Commerce (Digital Marketing) program are considered on the basis of their post-secondary standing. Specifically, applicants currently enrolled in a university or who have previously attended university must maintain a minimum average of 65.0% on the last ten full credit or full credit equivalent courses in order to be considered for admission. Applicants with less than ten full credit courses must maintain a minimum average of 65.0% on all courses in order to be considered for admission. Applicants applying from a community college must have successfully completed a diploma program with an overall GPA of 2.5 in their program. In addition, all students applying from university or college must have completed the pre-requisite courses in Mathematics and English as stated in the Admission Requirements.

 

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