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UK

BA (Hons) Marketing

UK

University of Winchester

Winchester, UK

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About Course

Key information
Duration 		: 3 Year
Study Type 		: Full Time
Tuition fees 		: 13,800 GBP / Per Year
Exam Accepted 		: IELTS 5.5/9.0
Exam Intake 		: Feb
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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Our three-year Marketing course gives you a critical understanding of the subject within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. Our staff bring an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content.

  • The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills.
  • The second year provides you with opportunities to hone your marketing management capabilities. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities.
  • The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.

Entry Requirement

Applicant must have High School Passed

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