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UK

BA in Marketing

UK

Richmond, The American International University in London

Richmond, UK

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About Course

Key information
Duration 		: 4 Year
Study Type 		: Full Time
Tuition fees 		: 14,750 GBP / 0
Exam Accepted 		: IELTS 5.5/9.0 | TOEFL 72/120
Program Taught language 		: English
Delivered 		: On Campus
Conditional Scholarship 		: NA
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Our programme encompasses all aspects of marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix.

  • On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.
  • There’s a broad spectrum of electives on offer in the third and fourth years. Choose from Game Theory and Decision Making, Media Ethics, Operations Management and Web Design.
  • It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.
  • You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing works in practice.
  • Guest speakers are invited to meet our BA Marketing students, sharing their expertise and tips on how to get ahead in the industry.
  • Based in vibrant London, home to world leading marketing, advertising and communication companies, you’ll be ideally positioned to capitalise on internship opportunities.

Entry Requirement

Applicant Must Have High School Passed.

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Richmond, The American International University in London

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