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Spain

Diploma in Digital Marketing and Social Media

Spain

Castelldefels School of Social Sciences

Barcelona, Spain

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About Course

Key information
Duration 		: 1 Year
Study Type 		: Full Time
Tuition fees 		: 6000 EUR
Exam Intake 		: Feb | Sep
Conditional Scholarship 		: NA
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Overview & Objectives

  • L7 DMSM the participant with the knowledge and skills necessary to exploit the digital environments in a business environ-ment, always with a global vision of the business.
  • The program is designed to show the new Internet professionals the key drivers required to be successful both in launching a new business and in transforming those businesses that still operate outside the digital world and need to make the leap. Professionals who know and master the new digital environment, know how to exploit social networks, be prepared to launch Mobile Marketing strategies and help your company to develop its e-commerce plan. In short, professionals and executives who know how to take advantage of New technologies to gain a solid competitive advantage over time.
  • The duration of the program will be spread over two semesters in one calendar year.

Teaching Methodology

  • The main teaching and learning methods at C3S includes classroom lectures, seminars and tutorials, practical learning, field trips,
  • projects, and learning through research.
  • You’ll be expected to think and study independently, conduct more extensive background reading and bring your ideas to seminars and tutorials for discussion and debate.

Module Overview

First Semester
Mandatory units

  1. Essentials of Marketing – 6 ECTS
  2. Introduction to Digital Marketing– 6 ECTS
  3. Digital Marketing Strategy– 6 ECTS
  4. Social Media– 6 ECTS
  5. E-commerce– 6 ECTS

Second Semester(Total 30 ECTS)

  1. Principles of Marketing– 4 ECTS
  2. Global Marketing– 4 ECTS
  3. Consumer Behavior– 4 ECTS
  4. Contemporary Trends in Marketing –3
  5. ECTS GRADUATION (optional – Exam or Thesis) – 15 ECTS

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