MASTERING COMMUNICATION IN THE 21STCENTURY.
Are you a broadly oriented person looking to gain a deeper understanding of communication in the 21stcentury? Are you eager to develop the knowledge and skills that will allow you to communicate effectively in a rapidly changing world, helping people and organizations to manage and respond to technological advances and societal shifts? Do you see communication as a vital part of the solution to some of today’s challenges? And do you want to help design those solutions as a communication expert? Then the University of Twente’s Master’s programme Communication Science is the right choice for you.
Communication is at the heart of all human endeavour – from business, marketing, and conferences, to art, relationships, and social media. All societal challenges and organizational issues are inextricably interwoven with communication. In today’s world, to understand communication is to understand organizations, marketing, consumers, public relations, and many other key aspects of society. This is why our Master’s in Communication Science is about more than just selling products, designing websites or creating marketing material. It’s about developing a clear vision of society, or business, learning to view things from multiple perspectives, recognizing the role of communication – whether it is a part of the problem or a part of the solution. It’s about advising organizations about their communication strategy and helping them to move forward with confidence.
In today’s increasingly complex and fragmented world, technological developments are leading towards new organizational structures. Powerful, yet intricate networks of communication are emerging. Communication will become even more central, happening everywhere, all the time, and demanding a new type of expert to manage and understand it. This course will give you the tools you will need to do it:
Through critical and strategic thinking, you will be able to design practical solutions and to organize, plan and set them in motion;
- You will understand how to analyse present-day problems while keeping an eye on the future, retaining the global picture while working at the local level;
- You will be a pioneer, no longer content with simple, handbook solutions, but understanding a complex and nuanced range of communications issues;
- You will be able to see the implications of technological and societal developments and to transcend boundaries in our ever-changing media landscape.