8 Course units:
1. Marketing Intelligence
Objective: In this unit students will learn to systematically gather and analyse qualitative and quantitative data about issues relating to products and services. This unit is intended to understand the process that links firms and customers through information. The goal is to identify and assess how changing elements of the marketing mix will have an impact on customers and their behaviour.
2. Pillars Of Hospitality and Tourism
Objective: Given the importance of hospitality and tourism for many economies today, this unit is aimed at familiarizing students with the main characteristics of this industry.
3. Strategic Business Management
Objective: The convergence of technologies and the rapid changes in competitive environments have made it increasingly difficult for firms to compete and innovate alone. In this context, firms need to specialize while at the same time they collaborate with others to complement their resources and skills. The main goal of this unit is to understand how firms design business and marketing strategies to create value.
4. Managing Hospitality Business Units
Objective: To provide students with the necessary knowledge to manage a hospitality business unit
5. Integrated Marketing Communications
Objective: Learn to communicate strong value propositions and drive customer engagement.
6. Team challenge: Managing a Business Unit
Objective: to develop student capabilities at identifying, analysing, and acting on key operational and environmental variables while encouraging their creativity and critical thinking.
7. International Business Development
Objective: To provide students with a comprehensive understanding of Tourism and Hospitality and prepare them to address the challenges of tomorrow.
8. Research Methods and Fundamental Business Skills
Objective: To provide students with valuable research and business qualified skills to achieve a remarkable performance in Tourism and Hospitality.
Istituto Marangoni ,France
Ecole des Ponts Business Sc...
Unilasalle
IESA International
