France

MSc in Fashion and Luxury Marketing Management

France

Toulouse Business School

Toulouse, France

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About Course


Key information
Duration
: 1 Year
Study Type
: Full Time
Tuition fees
: 18,000 EUR / Total
Exam Intake
: Sep
Program Taught language
: English
Delivered
: On Campus
Conditional Scholarship
: NA
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Discover the Marketing, Sales and Communication universe of the Fashion and Luxury industries on our Barcelona campus.

With our best teachers and practitioners, become an expert in designing and implementing Marketing and Communication strategies, learn how to engage consumers and ensure brand success in this promising growth sector.

1. Marketing Intelligence
Objective: In this unit students will learn to systematically gather and analyse qualitative and quantitative data about issues relating to products and services. This unit is intended to understand the process that links firms and customers through information. The goal is to identify and assess how changing elements of the marketing mix will have an impact on customers and their behaviour.

2. Understanding Luxury Markets and Customers
Objective. Students will build an in-depth knowledge of international Fashion & Luxury markets (fashion & accessories, cosmetics, fragrances, watches & jewellery, fine wines & spirits, cars, hospitality… ) and will better understand Luxury customers’ motivations and behaviours. They will gain insights on how companies are adapting their business strategies in order to respond to this new generation of global customers, who are definitely more demanding, digital-savvy and experience-oriented.

3. Strategic Business Management
Objective: The convergence of technologies and the rapid changes in competitive environments have made it increasingly difficult for firms to compete and innovate alone. In this context, firms need to specialize while at the same time they collaborate with other firms to complement their resources and skills. The main goal of this unit is to understand how firms design business and marketing strategies to create value and uplifting customer experience.

4. Implementing Marketing Strategies
Objective: In this unit students will learn how to implement a marketing strategy through the different variables of the Marketing Mix, how to develop and control an operational Marketing plan.  This unit has a practical approach through a marketing project based on real challenges of a firm operating in the Fashion & Luxury industry (for example fashion, accessories, fragrances, cosmetics, jewellery and watches, fine wines, Luxury hospitality…).

5. Integrated Marketing Communications
Objective: Learn to communicate strong value propositions and drive customer engagement.

6. Retail and Sales Channels
Objective: In this unit students will get an overview of the various selective retail networks. They will understand the pillars to leverage retail network performances and deliver outstanding omni-channel customer experience.

7. International Business Development
Objective: To provide students with a comprehensive understanding of the business opportunities offered by international markets for Luxury brands and prepare them to address the challenges of tomorrow in this increasingly competitive and global Luxury industry.

8. Research Methods and Fundamental Business Skills
Objective: To provide students with valuable, essential and qualified skills to achieve a remarkable performance in today’s industries.

Entry Requirement


Applicant Must Have a Bachelor Degree.

Toulouse Business School

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