MSc in Strategic Event Management and Tourism Management


SKEMA Business School Paris

Paris, France

About Course

Key information
: 1 Year
Study Type
: Full Time
Tuition fees
: 18,000 EUR / Per Year
Exam Intake
: Jan | Sep
Conditional Scholarship
: NA
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Programme outline 

  • The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business event​s and tourism - global economic sectors of increasing importance.
  • The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.

The Strategic Events Management track is tailor-made for the MICE (meetings, incentives, conferences, exhibitions/events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.

The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.

Core courses

S1 or S2 = semester 1 or 2

  • Contemporary Business Strategy in Events & Tourism: Case studies & site inspections, S1, 2 credits
  • Financial Decision Making in Events & Tourism, S1, 3 credits
  • Gaining Insights Through Numbers, S1, 3 credits
  • International Economic Policy for Tourism & Events, S1, 3 credits
  • Preparing your career: Skills Set and Environmental Analysis in Events & Tourism, S1, 2 credits
  • Talent Management in Events & Tourism, S1, 2 credits
  • Basics of Revenue Management, S2, 2 credits
  • Sales & Customer Relationship Marketing in Events and Tourism, S2, 5 credits
  • Strategic Marketing Projects in Tourism and Events, S2, 5 credits
  • Contemporary Business Strategy: The Global Nature of Tourism and Events, S1, 3 credits

Track courses:

One track to be chosen, S1 or S2 = semester 1 or 2

Event Management track 

  • Budgeting and Sponsorship for Event Projects, S1, 2 credits 
  • Convention Bureau Management and Marketing, S1, 3 credits 
  • MICE - The Business Events Industry Stakeholders, S1, 2 credits 
  • Digital Marketing and Event Technology (12 hours shared with Tourism), S2, 4 credits 
  • Event Marketing, S2, 2 credits Facility Management, S2, 2 credits 
  • Meeting Essentials, S2, 5 credits 

Tourism Management track 

  • International Accounting & Control in Tourism, S1, 2 credits
  • Visitor Behaviour, S1, 3 credits
  • Advanced Revenue Management, S2, 2 credits
  • Digital Marketing and Tourism Technology (12 hours shared with Events), S2, 4 credits
  • Distribution in Tourism, S2, 5 credits
  • Hospitality Business Game, S2, 2 credits
  • Tourism destination management and marketing, S1, 2 credits 


Choose courses totalling four credits in each semester

  • Excel for Business, S1, 1 credit
  • Scenario Planning in Events and Tourism, S1, 1 credit
  • Team Management, S1, 1 credit
  • The PCO Business, S1, 1 credit
  • The Sharing Economy in Tourism and Events, S1, 2 credits
  • Time Management, S1, 1 credit
  • Entrepreneurship in Tourism and Events, S2, 2 credits
  • International Risk Management and Crisis Management for Tourism and Events, S2, 2 credits
  • Service Design in Tourism and Events, S2, 2 credits
  • Sports Event Management, S2,  2 credits
  • Hotel Business Models, S1, 1 credit 

Coaching & MSc Thesis

  • Professional Development, 2 credits
  • Dissertation, 30 credits 

Entry Requirement

  • Applicant must have a bechalor degree

SKEMA Business School Paris

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