France

MSc in Strategic Marketing and Data Analytics

France

Paris Business School

Paris, France

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About Course


Key information
Duration
: 12 Month
Study Type
: Full Time
Tuition fees
: 13,250 EUR / Total
Exam Intake
: Oct | Jan
Program Taught language
: English
Delivered
: on campus
Conditional Scholarship
: NA
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Students start with learning the important concepts of business such as human resources, finance, and international business. Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics which includes statistical modeling, quantitative analysis, and use of analytical software.

  • At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.
  • Marketing has more and more to be fed with multichannel data (structured and non-structured). This specialization will teach you how to produce relevant insights from those data for a more relevant predictive marketing.
  • It will allow you to conceive and serve an efficient marketing strategy, considering the prevalence of real time induction models, over prediction ones from the past. It combines useful knowledge on how to identify, collect, manage and understand those marketing data for a profitable use.

Entry Requirement


Applicant must have a Bachelor degree

16 months duration course contains the tuition fees as 17000 Euros & must required the bechalor degree

Paris Business School

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