France

MBA in Digital Marketing Strategy

France

Leonard De Vinci

Paris, France

https://www.jeduka.com/storage/school_landing_banner/1599130027_France.jpg

About Course


Key information
Duration
: 1 Year
Study Type
: Full Time
Tuition fees
: 11,700 EUR / Total
Exam Intake
: Nov
Conditional Scholarship
: NA
Check here the list of Scholarships available for France. View All Scholarships »

The MBA Digital Marketing Strategy is both generalist and specialized: its goal is to train operational managers with at least three years of professional experience. experience seeking to acquire and / or improve his knowledge in the field of digital marketing.

The MBA in Digital Marketing Strategy aims to give students the skills they need to find their way to a successful career in the digital and digital sector.

Students will be able to adapt to a constant evolution of the professional environment and digital ecosystems thanks to the following skills:

  • Mastery of digital communication tools and social media
  • Creation of digital advertising campaigns
  • Management and coordination of online communities
  • Web development project management
  • Mastering digital tools for better customer relationship management (e-CRM)
  • Know how to analyze market data to optimize customer relations
Semester 1 

MANAGEMENT AND BUSINESS STRATEGYInternational Case 

  • Management Strategy 
  • & Negotiation 
  • for Business Development 
  • Strategy in a Global Market

DIGITAL BUSINESS

  • Digital Economy 
  • Law & New Technologies 
  • Current and Emerging Trends in Digitization 
  • Data Management and Statistical Methods 
  • IT Security & Ethics 
  • Social Networks in Human Resources & Recruiting

PROJECT MANAGEMENT

  • Entrepreneurship & New Venture Creation 
  • Web Project Management 
  • II Web & Project Management II (SEO / SEA, analytics) 
  • UX Design 
  • Consultant Project & Challenges 
  • Research methods
Semester 2

MARKETING STRATEGY AND EMERGING TECHNOLOGIES

  • Online Reputation & Crisis Management 
  • E-Commerce & e-CRM 
  • 360 Marketing, Cross Channel 
  • Mobile Marketing 
  • Social Media 
  • Digital Advertising Marketing 
  • E-mailing Campaign with MailChimp

PROFESSIONAL PROJECT AND PERSONAL DEVELOPMENT

  • Languages ​​- French as a Foreign Language 
  • Conferences and Workshops on Personal Development, Career Development Coaching and Professional Project 
  • MBA Dissertation or Internship (from april to september 

Entry Requirement


Applicant must have a bechalor degree

Leonard De Vinci

To know more about more courses, university ranking, tuition fees, entry requirements, Videos & Photo gallery etc.

KNOW MORE >>
Other Courses in Leonard De Vinci
Showing courses based on your selection

MSc in International Business

Duration Tution Fees Exams Accepted view details
1 Year EUR 10500 IELTS

MSc in Innovation Management and Strategy

Duration Tution Fees view details
1 Year EUR 9500

MSc in International Finance

Duration Tution Fees view details
1 Year EUR 10200

Apply to This University