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France

MSc Marketing

France

KEDGE Business School

Talence, France

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About Course

Key information
Duration 		: 1 Year
Study Type 		: Full Time
Tuition fees 		: 17,400 EUR / Total
Exam Accepted 		: IELTS 6.5/9.0 | TOEFL 90/120
Exam Intake 		: Sep
Conditional Scholarship 		: NA
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Marketing in a complex and changing world

  • Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.
  • It was with these changes in mind that we designed the MSc Marketing & Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.
  • Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the programme at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.
  • They all share the same aim: to help future graduates to be at the very pinnacle of their ability and to succeed in their future careers.

Why choose this programme?

“Digital skills” tracks

  • “office systems”, “personal branding”, “design using Adobe”, “Google Adwords & analytics”, etc.

A specialised programme providing access to 80% of marketing occupations

  • thanks to its design: a common core leading on to occupation-specific and sector-specific options.

A 3-tiered educational approach

  • 1/3 teaching provided by top level academic professors who are members of the Kedge BS “Marketing Centre of Excellence”: they enable students to benefit from the latest progress in the marketing field thanks to their involvement in research projects with companies.
  • 1/3 lectures given by experts and professionals: they share their expertise and experience with the students
  • 1/3 experience-based work to create, apply and analyse: fieldwork, corporate projects, visits to companies, etc.

A “guiding-light partnership”

  • in each of the occupation-specific and/or sector-specific options. A company supports the students throughout the whole of the second semester (conferences, job dating, case studies, workshops, applied research problems, etc.). Examples of partner companies (Danone, Cultura, Procter & Gamble, Dentsu Aegis Network, etc.)

Entry Requirement

Applicant must have completed four year bachelors degree

Application Process

Prepare documents for application

  • CV: CV is required

Additional documents required

  • Submit certificate of achievement or transcript of current studies
  • Copy of passport
  • Highest degree certification
  • Proof of ELP requirement
  • Recommandation/Cover letter is optional
  • GMAT/GRE score proof is required, if submitted

Start your online application

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