Graduates from this programme are prepared for work in challenging expert and managerial positions in private and public sector.
After the studies the graduates will be able to implement change projects and lead the transformation of their organization toward achieving its higher competitive advantage in a flux, global and international business environment. They will work in positions, for example:
- leading work development projects
- planning and implementing business strategies
- acting as leaders of their own business.
FIND YOUR PASSION AND MAKE IT YOUR CAREER
In the beginning of the studies, the students choose their specialization area and make their individual study plan in collaboration with an academic advisor. In other words, students can focus on areas that contribute to their desired career steps.
SPECIALISATION AREAS
Strategic Thinking and Management
This specialisation prepares students to apply, develop and manage strategic thinking and procedures in international and changing business environment. Studies aquaint students with various ways to develop strategy from forecasting to execution. Students can also assess and consider the impact of stakeholders to organizational strategy.
Leadership and People Management
This specialisation prepares students to lead and develop human resources strategically. Studies acquaint students with theories and methods of leading organizations and developing work and workplace community. The student can also develop own leadership competencies.
Customer Relationship and Sales
This specialisation prepares students to manage and develop sales and customer experience. Courses acquaint students with developing multichannel sales and customer relationships in international business environment. Studies utilize Haaga-Helia’s digital Sales Lab and eComLab environments.
Digital Marketing and Communication
This specialization prepares students to develop and manage marketing and communications strategically. Studies acquaint students with the use of data and digital environments to design creative solutions for the interaction between organization and its stakeholders.
Entrepreneurship and Business Design
This specialisation prepares students to make business plans and build a network to support the business. The student can utilize innovation tools, recognize potentially valuable business opportunities, create a solution from an idea and bring it to the market successfully.
Digital Business Opportunities
This specialisation prepares students to recognize and exploit new business opportunities of leading-edge digital technologies. The student can assess the maturity of new technologies and apply them in transforming the business. S/he masters digital service design methods based on customer experience.
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